by Ursula Dauenhauer | Jul 5, 2024 | Go-To-Market, Strategy
In today’s rapidly evolving technology landscape, leaders of IoT and tech companies face the critical challenge of effectively managing their go-to-market (GTM) function. While operational performance management is important, strategic performance management...
by Ursula Dauenhauer | Jun 19, 2024 | B2B Sales Performance, Go-To-Market, Strategy
To the joy of most tech and IoT entrepreneurs, the “Death of the Salesman” has been predicted for some time now. We were promised that the Digital Market is simply gaining permission to sell, and then customers simply buy. Why? Because our product is so damn fine. AI...
by Ursula Dauenhauer | Apr 30, 2024 | Go-To-Market
Marketing Strategy is one of the nebulous things that has been interpreted in hundreds of different ways, however, no matter what the latest hype is, the fundamentals do not change. For IoT and tech companies, I’d like to zone in on the areas that seem to be the most...
by Ursula Dauenhauer | Mar 10, 2024 | Go-To-Market
Innovation is the name of the game and senior business leaders are on a perpetual quest for Go-To-Market (GTM) strategies that can accelerate growth. Now, you might be thinking, “Business objectives? Isn’t that something that sits in the realm of business...
by Ursula Dauenhauer | Dec 4, 2023 | Go-To-Market
In the ever-evolving landscape of technology markets, success is not merely about having a high-level go-to-market plan but about seamlessly aligning strategic vision with operational execution. This alignment becomes even more critical in complex and fragmented tech...
by Ursula Dauenhauer | Jul 4, 2023 | Go-To-Market, Strategy
Next to AI, the Internet of Things (IoT) has long been hailed as a transformative force, promising to revolutionize industries and reshape the way we live and work. However, the reality has not quite matched the lofty expectations set by analysts. While the consumer...
