Go To Market

I work with leaders of B2B IoT & Tech companies who want to accelerate growth to plan & execute their GTM strategy with a focus on sales and marketing outcomes.

•  What you get: Method. Experience. Pragmatism.
•  How it works: Structure. Simplification. Execution.

If you are a senior leader of a B2B  Tech Company who wants to scale or address barriers to growth,  Go To Market Consulting provides fast, pragmatic solutions for:

  • COMPLEXITY: Fast-moving market demands agility.
  • CONSTRAINTS: Identifying high-impact actions.
  • UNCERTAINTY: More predictable results.
  • COMPETITION: Differentiation and value creation.
  • BLIND SPOTS: Fresh perspectives for systemic solutions.

Consulting, Facilitation,

Systemic Solutions

“go-to-market is not a high level, one-off process…

   …it is dynamic and requires integrated strategy and operations frameworks”

Predictable Revenue

through transparency and process.

Scalable Sales Process

to grow pipeline and  improve conversion.

Effective Structure

for a high-performance GTM engine.

Focused Execution

to achieve business objectives.

Simplifying Go To Market 

More art than science, the complexity of  GTM lies in the fact that it touches a number of functional areas, mainly product, marketing and sales. GTM strategy and execution must be well orchestrated and  highly agile to move with market dynamics.

All the building blocks are interconnected and have significant impact on each other.  Any changes in either sales or marketing or product has immediate impact on the others. Without a systemic approach, effective alignment behind shared goals and action plans is difficult and limits outcomes. 

Based on your organisation’s vision and purpose, the Go To Market framework delivers focus, clarity and alignment to the strategy and operational execution across all elements. Independent of the size of your organisation, the principles are the same. 

Go To Market Consulting encoded over 30 years experience with more than 100 tech companies into the GTM Framework. It  provides a pragmatic pathway to build a vital Go To Market strategy in a collaborative and inclusive way. It cuts through complexity and offers a simplified frame of reference with specific building blocks, methods, tools and deliverables.

Complementing hands-on analytical consulting services  with the facilitation of systemic problem diagnosis and solution development   provides a holistic, fast and efficient approach

 

 

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Strategic Go To Market

 

Positioning is at the heart of the strategic GTM. It brings your vision, purpose – your “why” to life. It is the most challengind part as it captures the complexity of market dynamics, competitive landscape and differentiation.

From there, the other elements flow. The key is that all are aligned around the same “true north” of the GTM pathway.

Without clarity at this level, execution in day to day operations can easily get distracted into other directions. GTM is a team play.

 

Outcomes

positioning

POSITIONING

Guided by your vision, market dynamics and the competitive landscape your market positioning needs define a compelling place in your customer’s mind.

marketing strategy

MARKETING STRATEGY

A strategic marketing plan defines target markets, company  messaging, communication objectives and marketing competencies.

market fit

PRODUCT / MARKET FIT

The value of your products and services is determined by your customers’ perception.
A strong product/market fit defines the ideal customer profile.

channel to market

CHANNEL TO MARKET

Defining the sales channel and structure requires close alignment with the marketing structure. Shared objectives will foster collaboration and optimal results

business objectives

BUSINESS OBJECTIVES

Measurable outcomes go beyond revenue and profit and reach into marketing, channel or finance domains to align objectives or reach qualitative milestones.

key indicators

KEY INDICATORS

Effective cadence to assure timely  information flow and decision making across hierarchies and functions will provide the visibility needed to remain agile.

Operational Go To Market

 

Based on the strategy, the operational framework defines “what” to focus on and “how” things are done . It simplifies complexity and breaks it down to logical interconnected building blocks across sales and marketing functions and owners. 

Sales and Marketing can runwith more clarity, focus and gain more confidence in results through repeatability and scalability of processes.

Most importantly it is always aligned with your organisations strategy and purpose. All elements are interconnected and impact each other. Strong alignment makes everything more impactful and enables agility for neverending change. 

 

 

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Outcomes

GTM FOCUS

CONNECTING Products and Markets through a comprehensive Go- to-Market strategy across direct or indirect channels.

SALES PROCESS

FORMULA defining step by step the process with all stages and activities specific to your business.

SALES REVENUE PLAN

CLARITY where the revenue will come from, chunking the big number into achievable, trackable targets.

MARKETING CAMPAIGNS

ALIGNMENT between Marketing and Sales objectives for Lead Generation and buyer experience

SALES STRUCTURE

ACCOUNTABILITY for the team defining roles, responsibilities, measures and territory definitions.

PERFORMANCE

OPTIMIZE performance and increase forecast accuracy through effective sales management.

We go to market one step at the time

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How it works

It can be difficult to look objectively at a situation when you are in the middle of it all. Getting clarity where the quick wins are and how to start is essential. This unbiased deep-dive discovery delivers objectives and an implementation plan. During structured, interactive workshops we look at the key areas of your Go To Market areas.

Typically implemented over 3-4 weeks.
Budget Estimate: $9,500  + GST
Outcome: Comprehensive report containing analysis insights and recommendations.

If you want to start at the beginning and work through your GTM strategy will require the CEO and the  senior leadership team to participate.  Based on an initial assessment to understand where things are – his tailored program is a series of structured, highly interactive workshops tailored to your specific requirements and objectives. 

We can scope defined aspects only, such as Positioning or Sales Channel  – or the entire strategy framework. 

Typically implementation timeframe: 8-12 weeks (depending on complexity and stakeholder availability)
Outcome: a consice GTM strategy document covering all six building blocks of the framework. 

If your business has a solid GTM strategy and  wants to focus on scalable GTM operations, this framework offers a clear path to achieve measurable outcomes over 3-6 months. An initial assessment will deliver a project plan and deliverables to take us from A to B in a structured and disciplined way. The process is based on high-energy, collaborative work with stakeholders.

We can scope specific aspects such as Sales Process or Structure, Lead Generation, or look at the entire framework. 

Please enquire to discuss the scope for a proposal.

The facilitation of Systemic Constellations is a new, fast, cost-efficient  way to gain intuitive insights for problem diagnosis and solution development. 

It can be applied to all facets of your Go To Market strategy and execution. This modality is especially helpful in “stuck” situations where new perspectives are needed.

After a brief 30 min preparation meeting, a session takes only 1.5-2hrs and can be facilitated on-line or in-person. A 60 min integration and debrief meeting concludes the process. The all in professional fee is $2,000 + GST.

You can find more information here.  

Services Portfolio

GTM CONSULTING & ADVISORY

Ongoing work on GTM capabilities provides the consistency and reliability to progress what needs to be done without the start/stop of isolated project work with an affordable budget.

From A$ 3,000/mth (2 days consulting) or A$1,500/mth (4hrs advisory)

 

PROJECT CONSULTING 

For specific requirements demanding bandwidth and hands -on GTM expertise as accountable part of the team.

With agreed project scope I faciliate and deliver defined outcomes within timeframes to a fixed project budget.

SYSTEMIC SOLUTIONS

Intuitive insights for fast, effective and experiential problem solving for complex, delicate or “stuck” situations. On-line or in-person(Sydney metro). 

A$ 2,000 + GST incl. 30 min preparation call, 2 hr faciltiated session, 1 hr debrief call.

What people say…..

"I have great respect for Ursula’s professionalism and expertise. Her no-nonsense insightful and cut-through advice is delivered with clarity, often through an injection of disarming metaphors and humour."

Andrew Nelson, Managing Director, Blue Ocean Strategy Australia

"Taking a refreshing, consultative approach, Ursula dug into our business, challenging all aspects of the sales process. She engaged with every member of staff in the Sales arena and delivered insights that we truly had not expected."

CEO Digital Agency

"We’ve achieved results that we could never have expected before. By being more systematic and structured in our approach, we’ve noticed results in a matter of a few weeks.

Aymeric Zito, CEO ProQuest Consulting

"Ursula has mastered the art of capturing and simplifying GoToMarket in complex environments. She helped me and more than 70 global customers to better understand our markets and build the right strategy and methodology to go-to-market and grow. This was invaluable to our business and a fantastic personal journey".

Loic Barancourt, CCO UnaBiz

"Ursula implemented successfully an entire re-positioning strategy within a very short period of time. Her ability to gain buy-in and mobilise the team, together with her people and stakeholder management skills made her an extremely effective change agent".

Ralph Stonell, Finance Executive

Contact

Get In Touch

There is nothing like having a good conversation. Contact Ursula for an obligation free session to explore if and how she might be able to assist you.

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