ABOUT
Go To Market Consulting
Ursula Dauenhauer works with leaders of medium-sized B2B technology companies to craft and implement powerful Go To Market strategies.
Her approach and framework is the result of more than 30 years experience as executive, consultant and interim executive across sales, marketing and product management functions.
She believes that Go To Market Strategy is not a high level, one-off process, but dynamic interwoven capabilities that span market positioning, competitive value propositions, sales, marketing and product areas.
As a creative problem solver, her unique skill set combines analytical process design with systemic thinking and interpersonal communication skills.
Ursula specialises working with leadership teams of start/scale-ups or established medium-sized businesses who look to scale their business and gain more certainty of revenue results.
Her strength lies in the facilitation of the strategy formulation process with multiple stakeholders who seek robust discussion and strong alignment to take the business to the next level. With her hands-on experience, she can translate strategy into operational implementation plans and oversee execution. If suitable, Ursula can even assume interim executive roles to fast track the process.
Over more than 35 years in the world of technology sales and marketing, working with more than 130 organisations. Ursula has seen and learned a lot from successes and mistakes. She encoded her real world insights in the Go To Market Framework, which has stood the test of time and delivers bespoke outcomes for every business she is has been working with.
She is known for straight talk, team work, commitment, discipline and focus on real outcomes. As a values driven creative problem solver she strives on complexity and a challenge. Ursula works only with max. 2-3 clients in parallel as she delivers all services herself.
Meet Ursula Dauenhauer,
Founder of Go To Market Consulting:
“I work hand in hand with leaders of medium sized Tech businesses who recognise how critical a bespoke Go To Market strategy and operational implementation is.
With straight-talk, commitment to the outcomes, stakeholder management and creative problem solving – I provide facilitation, experience, process and structure.
My job is done when internal alignment is achieved, results improve, the sales and marketing engine works and the business is on the right growth trajectory to achieve it’s purpose.”
“AT THE END OF THE DAY WHAT i AM ABOUT IS REALLY SIMPLE.
i CARE.” uRSULA d.
An eclectic range of experience and qualifications
- Master of Marketing Management (Macquarie Graduate School of Management)
- Change Management accreditation
- Certified Blue Ocean Strategy Consultant (Blue Ocean Strategy Australia)
- Graduate Diploma Counselling/Coaching (Australian College for Applied Psychology)
- “Systemic Constellation” practitioner (diagnostic and solution development method)
- Certified Neuro Linguistic Programming practitioner
- Strategic marketing practitioner ( IBM Market Manager, Information Management)
- Consultative solution selling experience in complex data management solutions (software and service) (IBM, Xerox)
- Transactional product selling experience in hyper-competition office equipment market
- Corporate Role-play design for sales scenarios, extensive acting training and experience
What people say…..
Contact
Get In Touch
There is nothing like having a good conversation. Contact Ursula for an obligation free session to explore if and how she might be able to assist you.