by Ursula Dauenhauer | May 10, 2024 | Strategy
In the age of big data and artificial intelligence, the role of intuition in decision-making emerges as more crucial than ever. While data and analytics provide valuable insights into trends and patterns, they can only take us so far. In a world where everyone has...
by Ursula Dauenhauer | May 10, 2024 | Strategy
In our world of business, where decisions are mostly driven by data, analytics, and logic, there’s a quiet force that is sometimes overlooked but holds immense power – intuition. Richard Branson, the visionary entrepreneur, once said, “When we lose touch of our...
by Ursula Dauenhauer | Dec 4, 2023 | Strategy
In the fast-paced world of technology, positioning for tech companies is a dynamic challenge that often deviates from the conventional wisdom found in traditional marketing textbooks. The tech market is in a constant state of flux, demanding unparalleled agility to...
by Ursula Dauenhauer | Jul 4, 2023 | Go-To-Market, Strategy
Next to AI, the Internet of Things (IoT) has long been hailed as a transformative force, promising to revolutionize industries and reshape the way we live and work. However, the reality has not quite matched the lofty expectations set by analysts. While the consumer...
by Ursula Dauenhauer | Apr 24, 2020 | B2B Sales Performance, Strategy
Want to scale your B2B Sales Results? Avoid the Most Common 5 Mistakes. Pretty much every CEO or owner of a mid-sized B2B tech business has the vision to take the business to the next level. May it be from start-up to scale-up, or growing a mature business. Whenever...
by Ursula Dauenhauer | Apr 8, 2020 | Strategy
How startups need to scale up sales Transitioning from a start-up to a scale-up is hard. In this discussion with John Smibert, we explore what it...
